Case Studies
Baraka Impact:
Since early February, I’ve worked with Baraka Impact, a health brand that sells natural and organic butters & oils from Ghana. I was hired to revamp their deliverability, lead capture forms, flows, and campaigns.
They were already earning 34% in overall revenue from email & sms. They were also sending 5 email campaigns per week. So I had to boost their revenue without sending more campaigns. Here are their Klaviyo & Postscript metrics before working with me:
They were already earning 34% in overall revenue from email & sms. They were also sending 5 email campaigns per week. So I had to boost their revenue without sending more campaigns. Here are their Klaviyo & Postscript metrics before working with me:
In less than 60 days, I increased their email & sms revenue by 132%. A 75% bump in flow revenue, and a 143% bump in campaign revenue.
And in August, I increased their email & sms revenue by 254%!
Here were the main needle movers:
1: Deliverability: Increased open rates from 15% to 40%+
2: Lead Capture: Optimized their popup that's now converting at 8.45% (industry average is 3.8%)
3: Flows: Created 8 long and detailed flows based on their customer journey
4: Campaigns: Detailed market research helped me devise unique angles which raised conversions
5: SMS Marketing: Increased the # of flows and the number of campaigns
1: Deliverability: Increased open rates from 15% to 40%+
2: Lead Capture: Optimized their popup that's now converting at 8.45% (industry average is 3.8%)
3: Flows: Created 8 long and detailed flows based on their customer journey
4: Campaigns: Detailed market research helped me devise unique angles which raised conversions
5: SMS Marketing: Increased the # of flows and the number of campaigns
I Want Results Like This
Here's some of my work
High Converting Signup Form
Excellent Engagement Despite High Campaign Frequency
More Campaigns Does Not Mean More Unsubscribes
A Couple Very Happy Clients
My Retention+ Package:
I will apply my 'eDirect Response Marketing' Playbook to your brand through email, SMS, and landing pages(optional)
The package includes:
The package includes:
- 8-15 email flows mapped, designed, & written with the customer journey in mind.
- 13-24 email campaigns + 4 SMS campaigns per month: Product launch strategy, product highlights, special offers, informative emails, etc.
- Let the flows collect data, and add more split tests and more emails to optimize them further
- List growth & deliverability for email/sms (Land in the primary tab)
- Copy, design, strategy, & technical implementation
- Campaign marketing calendar based on your inventory levels - Implemented immediately
- High quality emails that subscribers love to read – by educating and promoting in the same email.
- 1 call with me biweekly (on reporting, strategy, etc).
- 1 monthly Google Doc report on flow performance + split tests
- 1 monthly Google Doc report on overall email/sms performance
- And much more!
Timeline:
Onboarding: 1 Day
Account Setup & Deliverability: 3 Days
Campaign & Flow Strategy: 2 Days
First Campaign Live: 7 Days
All Flows Live: 3-4 Weeks
Landing Page Funnel: 30 Days after email setup is complete
Onboarding: 1 Day
Account Setup & Deliverability: 3 Days
Campaign & Flow Strategy: 2 Days
First Campaign Live: 7 Days
All Flows Live: 3-4 Weeks
Landing Page Funnel: 30 Days after email setup is complete
Pricing:
Pricing depends on the performance of your flows, campaigns, and whether you want a landing page.
I can’t give you an exact amount, but this is how it’s structured:
1: No long-term contract
2: Retainer + % of campaign revenue
3: Capped commission
Book Your Initial Discovery Call Here
The call is with me (Cameron), not a salesperson.
On the call I’ll ask for more information about your brand, and if we’re the right fit I’ll audit your Klaviyo account and present my findings on a second call.
But act fast.
I am a freelancer, and I only work with 4 brands at a time.
I’m currently working with 2 and have an agreement with a third…
So if you don’t book a call with me today, you might not be able to book a call tomorrow!
Save Your Spot Today:
Frequently Asked Questions
1: What makes you different to other email marketing agencies & freelancers?
I use old school, high converting direct response principles and apply them to your flows and campaigns.
It's done in a way that isn’t extra aggressive or focused on short term sales. My goal is to maximize long term profit while staying on brand.
This means I:
It's done in a way that isn’t extra aggressive or focused on short term sales. My goal is to maximize long term profit while staying on brand.
This means I:
- Send more campaigns
- Send a mix of plain text & designed emails
- Use emotional copy when necessary
- Send more emails without discounts
- Educate & sell in the same email
2: How many clients do you work with?
I'll never work with more than 4 clients.
This means you'll receive frequent communication and my undivided attention.
Unlike agencies...
I'll never work with more than 4 clients.
This means you'll receive frequent communication and my undivided attention.
Unlike agencies...
3: Is there a time commitment?
There isn't, but I recommend you work with me for at least 3 months.
In most cases, total revenue in month 1 will be lower than total revenue in month 3.
It takes time to fix all your deliverability issues, optimize your flows, and see what type of campaigns resonate with customers.
There isn't, but I recommend you work with me for at least 3 months.
In most cases, total revenue in month 1 will be lower than total revenue in month 3.
It takes time to fix all your deliverability issues, optimize your flows, and see what type of campaigns resonate with customers.
4: Do you offer refunds or guarantees?
If you aren’t getting a return on your investment then I will return your money, no questions asked. I have a reputation to maintain.
But I don’t offer a guarantee outright because it attracts the wrong type of people, just like constant discounts attract the wrong type of subscribers.
If you aren’t getting a return on your investment then I will return your money, no questions asked. I have a reputation to maintain.
But I don’t offer a guarantee outright because it attracts the wrong type of people, just like constant discounts attract the wrong type of subscribers.
5: When can I start working with you?
Once you sign the contract and pay the invoice I'll immediately work on your flow, campaign, and deliverability strategy.
I'll launch your first campaign after 7 days, and in 3-4 weeks I'll have your flows live.
Let's Chat (Free Discovery Call)Once you sign the contract and pay the invoice I'll immediately work on your flow, campaign, and deliverability strategy.
I'll launch your first campaign after 7 days, and in 3-4 weeks I'll have your flows live.